What More Could You Wonton? Free Noodle Pop-Up Coming to Shoreditch for One Day Only

Londoners are being given the perfect excuse to pho-go their desk lunch this October.

On Thursday 22nd October, frozen food brand Kitchen Joy is opening the doors to its first-ever Noodle Shop pop-up, where visitors can enjoy a completely free bowl of noodles between 12pm and 6pm.

Taking over Shoreditch for one day only, the pop-up will celebrate the launch of Kitchen Joy's new Noodle Shop range.

Alongside a freshly prepared bowl, visitors will also be able to pick up free Tesco vouchers for a complimentary pack of Noodle Shop, plus the chance to get their hands on exclusive merchandise.

Designed for self-confessed noodle lovers and curious foodies alike, the Shoreditch pop-up will serve dishes inspired by some of Asia's most-loved noodle traditions:

• Crispy Chilli Oil Biang Biang Noodles

• Khao Soi Chicken Noodles

• Garlic & Soy Prawn Wonton Noodles

• Chicken Pho Noodles

The kind of dishes you'd normally discover scrolling TikTok, travelling through Asia or hunting down a hidden restaurant recommendation. Not the kind you'd expect to find waiting in your freezer.

Pho-Real. The Noodles Are Free.

No booking. No catch. No purchase required. Just turn up, grab a bowl and enjoy while stocks last.

The event marks the launch of Kitchen Joy Noodle Shop, a new range of frozen noodle meals now available in Tesco stores. Each Noodle Shop dish started with a food discovery. From the bustling noodle stalls of Hanoi to family-run favourites in Hong Kong, Kitchen Joy's team travelled far and wide in search of unforgettable bowls, before bringing their inspiration back to create a frozen range designed for modern noodle lovers.

Since launching in 2025, Kitchen Joy has sold more than three million meals and built a reputation for bringing category-first innovation to frozen food, with Noodle Shop representing its most ambitious launch yet.

The one-day-only venue has been designed to capture the atmosphere of a modern noodle shop, complete with good vibes, great food and plenty of Instagram-worthy moments.

Whether you're hunting for a free lunch or simply looking for your next noodle obsession, this is one pop-up you'll definitely want to pho-low.

Event Details

What: Kitchen Joy Noodle Shop Pop-Up

When: Wednesday 22 October

Time: 12 pm-6 pm

Where: 1 Kingsland Road, Shoreditch, London

Nearest Tube Station: 15 Minutes from Liverpool Street & 10 Minutes From Hoxton

Entry: Free

Bonus: Free Tesco voucher for a complimentary pack of Noodle Shop, plus exclusive merchandise, while stocks last