The Sushi Co Launches New Branch in West Hampstead With Free Rolls and Offers

West Hampstead is getting a new addition this week, as one of the fastest-growing UK restaurant chains is opening on Rosslyn Hill.

The Sushi Co is launching its 37th UK store in the old Lola's Cupcakes location, retaining much of the beautiful existing interior, blending its original character with The Sushi Co’s contemporary look. This will include The Sushi Co’s unique offering: a Live Sushi Kitchen, in which chefs make top of the range, fresh food in minutes, in front of customers — described as 'delicious' and 'heaven sent' on Tripadvisor.

12 new jobs will be created across front-of-house and kitchen roles. From 11am until late, chefs will serve fresh sushi, poke bowls and hot dishes, including curries and gyozas, with halal chicken available.

The Sushi Co is growing fast; this is the 37th UK outlet, with plans to open more venues later this year. With delivery, click & collect and eat-in, every type of diner is catered for. Fans include TOWIE stars Junaid Ahmed, Jodie Wells and Lauren Goodger, Strictly Come Dancing’s Nikita Kanda, Love Island’s Indiyah, and Bollywood stars Jasmin Walia and Zack Knight.

Grand Opening Celebrations and Launch Discounts

To celebrate the launch, a public grand opening event will take place on Saturday 19th September. From 12:00 PM, customers can enjoy free sushi rolls, try their luck at Spin the Wheel to win exciting prizes, take home a keepsake from the balloon artist and soak up the atmosphere with a live saxophonist as well as enjoy a performance from Taiko drummers and face painting for children.

"No other high street sushi restaurants include live kitchens where you can see the food being prepared, it’s one of the reasons we’re so popular, as people really value fresh ingredients and kitchen skills when it comes to this cuisine," says manager Hassan Choudhury. "Our point of difference is that our food is 'minutes fresh'. Every other premium sushi chain boxes their food then keeps it in the chiller for hours. Ours is made fresh to order, every single time."

The launch includes the offer of 50% off dine-in throughout the opening weekend only, then 25% off your first three app or website orders with code WH25. Minimum spend £19.99. Excludes platters, sushi boxes, desserts, drinks and deals. Valid until 31 October.

"We are so excited to be expanding and West Hampstead is the perfect place to keep our London popularity growing," says Hassan. "This is a popular area, with families and young professionals all looking for dine in and delivered meals; quick lunches, early suppers and late-night post-clubbing bites on delivery. We are delighted to be arriving here and meeting new customers in this lovely part of The Capital."