Jollibee Set to Land on Oxford Street With Its Most Iconic UK Restaurant Yet

Fried chicken fans, take note. Jollibee will officially open its doors at 9am on Saturday 21st November.

For anyone yet to try it, Chickenjoy is Jollibee’s signature fried chicken, loved for its golden, light and crispy skin, juicy meat and flavourful family recipe marinade. Paired with its signature gravy, which guests can enjoy with unlimited free refills.

Dubbed the Best Fried Chicken in the UK by Michelin Background Chef, Whyte Rushen, and with accolades in the US and Southeast Asia*, it has built a devoted following around the world. That devotion was clear when Jollibee made its UK debut in 2018, with fans famously camping out for more than 18 hours to be among the first through the doors.

Now, Jollibee is heading to one of London’s most famous shopping destinations. Located on the corner of Oxford Street and Rathbone Place, moments from Tottenham Court Road station, the new restaurant arrives following months of anticipation sparked by its iconic hoardings.

Spread across two floors with seating for around 122 diners, the new Oxford Street restaurant will be one of Jollibee’s largest locations in the UK. Designed to offer a convenient and enjoyable dining experience, it will feature digital ordering kiosks and dedicated pick-up areas, making it easier for West End shoppers and revellers to enjoy Jollibee’s much-loved menu throughout the day and into the evening.

Since first arriving in the UK, Jollibee has rapidly expanded across England, Scotland, and Wales. The Oxford Street opening will mark Jollibee’s 12th branch as the brand continues its expansion across the UK.

SPREADING THE JOY ON OPENING DAY

Fans can also tuck into Jollibee favourites, including the Chicken Sandwich, featuring a generous, double hand-breaded chicken breast fillet with garlic mayo and lettuce in a toasted brioche bun; Chicken Loaded Fries, a UK-exclusive topped with crispy chicken and hot Sriracha mayo; and Jolly Spaghetti, served in Jollibee’s signature sweet-style sauce with cheese and sausage slices. For dessert, fans can enjoy the UK-exclusive Ube Cloud Crunch Sundae, dubbed the “viral purple ice cream”, combining creamy purple yam ice cream with crunchy crushed meringue, alongside Jollibee’s iconic Peach Mango Pie, a golden, crispy pastry filled with a warm, sweet and tangy peach and mango filling.

Jollibee’s much-loved bee mascot, known for his playful personality and viral social media appearances, will also bring his trademark joy to the heart of London.

Edward Arandia, Jollibee UK General Manager, said:

“Opening our doors on one of London's most iconic streets is a huge milestone for Jollibee. The energy and passion we’ve seen from our UK community since day one has been unbelievable, and the love for Chickenjoy just keeps growing. Whether you’re already a Jollibee regular or you’ve always wondered what the hype is about, we can’t wait to welcome everyone through the doors and bring a little more joy to the West End.”