Et Lorem set new benchmarks for what’s possible in design and delivery

Proud to celebrate six years of bespoke luxury kitchen design in 2026, Et Lorem continues to evolve and develop how the brand sets new benchmarks for what’s possible in design and delivery.

Making the transition from sketchbook to boardroom, Jamie Harding, the visionary behind Et Lorem, founded the company in 2020 to pioneer the creation of bespoke luxury kitchens that broaden the design focus to the architecture, feeling, and people.

In just six years, the company has built a reputable brand supported by a comprehensive project portfolio from its team of kitchen experts, two design studios, a range of satellite stores, multiple industry award wins, and leadership roles following the appointment of CEO, Jamie Harding, as Education Director, and a member of the board at the Kitchen Bathroom Bedroom Specialists Association (KBSA).

Now moving into its next chapter, Et Lorem is evolving the way it operates, closing the doors to its Reading studio as it creates a more focused model for how its teams collaborate, deliver projects and welcome clients.

Evolving Client Habits and Showroom Models

Jamie says: "When we opened our first independent retail space in Reading in 2021, the traditional showroom still played an important role in how clients explored kitchen design. Since then, the way people discover, research and make decisions about their homes has evolved considerably.

"Today, clients often come to us having already spent time gathering ideas through platforms such as Instagram and Pinterest. They have a much clearer sense of the look, atmosphere and feeling they want to create, and they are looking to us to interpret those ideas in a way that responds to their home and the way they live.

"That shift has changed what we believe a design studio needs to be. Rather than trying to display every possible kitchen style, material or finish, we want our spaces to inspire conversation, encourage creativity and give clients the opportunity to experience the quality and detail of what we do. Our Beaconsfield studio reflects that more considered approach, alongside the increasingly collaborative way we work with interior designers, architects and other design professionals.

"Reading has played an incredibly important part in the Et Lorem story and our growth over the past six years but today, it no longer serves our future needs. As we close the doors to the Reading studio, we are also moving our Head Office and Project Management teams to Winnersh Triangle, creating a dedicated base for the operational and delivery side of the business while our Beaconsfield studio continues to provide the creative environment in which we meet and work with our clients.

"For us, this is a natural evolution of Et Lorem and of the way our clients now want to work with us. We are taking everything we have learnt from Reading forward as we continue to shape the next chapter of the business."

Consolidation and Flagship Studio in Beaconsfield

Continuing to look ahead, the company is building on the momentum of its first six years, evolving its spaces and the way its teams work to support the next stage of the business.

In identifying a change in customer behaviour following continued growth and a very strong pipeline across Berkshire, Buckinghamshire, and the Home Counties, the company appoints Beaconsfield as its sole flagship design studio from September 2026.

Its decision to leave the Reading studio is part of a strategic move towards a more flexible, experience-led approach to luxury kitchen design. Jamie explains: "We want to lead by example. Our decision to streamline the business marks the beginning of a new chapter for Et Lorem, and corporate advancement for our brand within the luxury design space.

"We will continue to welcome clients through our Beaconsfield studio, alongside an expanding network of carefully selected partner locations such as the Home Hub Group, Art of Integration, and Shack, which all have Et Lorem on display in various showrooms throughout the Home Counties."

Et Lorem works with homeowners, interior designers, boutique developers and architects across the Home Counties and London, bringing together design expertise, project management and installation to create considered spaces that respond to the architecture, the desired feeling and the people who live within them.