Arcus Compliance launches new ‘regulatory assistant in your pocket’ - MAVRYX® Assistant

Regulatory compliance consultancy Arcus Compliance has launched a new SaaS tool to streamline the arduous but vital task for small businesses of monitoring and adhering to UK and European regulatory requirements.

Designed to support founders, start-ups and brands in the beauty and nicotine industries, MAVRYX® Assistant is a centralised compliance command centre. It provides easy access to the information owners need to ensure their products are, and remain, compliant. Built using Arcus’s consultancy knowledge bank, the tool draws on years of experience and the latest relevant regulations which are continuously updated. Key features include a written or audio summary of the latest compliance news, an overview of the regulatory horizon, an ingredients checker, portfolio monitoring and a chat assistant for extra support.

With The EU Safety Gate - the European Rapid Alert System for reporting dangerous non-food products - announcing its highest ever number of alerts last year, and growing scrutiny from retail platforms, it’s clear to see why brands need support when it comes to compliance. In this age of increased enforcement, businesses are subject to commercial as well as compliance risks.

Currently, compliance professionals spend around 15% of their working week - roughly a full day - just researching regulations. According to Arcus, the new tool will significantly reduce the amount of time needed by founders to manually monitor compliance, ensure products meet requirements and stay ahead of any future changes.

Automated ingredient checks and streamlining regulatory decisions

One of MAVRYX® Assistant’s key features is the ingredients checker. By providing information on new and impending ingredients bans, the tool will also highlight in advance which products require reformulation and count down the days until the ban comes into effect. This makes it ideal for businesses with a portfolio of products and numerous formulations to resolve potential issues before the deadline.

While it doesn’t replace the need for independent regulatory advice, MAVRYX® Assistant is designed to aid and speed up the decision making process. By asking simple questions, founders will receive the technical information required to meet their obligations and their specific needs, rather than having to wade through pages of information which are not always applicable.

MAVRYX® Assistant has been six years in the making and builds on Arcus’ extensive expertise working with brands in more than 50 countries.  It is the brainchild of founder Lee Bryan whose mission is to protect consumers and champion entrepreneurs who want to do things right. For Bryan, compliance is a weapon, helping founder-led brands in industries such as beauty, personal care and nicotine punch up in regulated markets.

Lee Bryan, founder of Arcus Compliance, said: "For years, real regulatory intelligence has sat behind the walls of big multinationals with in-house teams. MAVRYX® Assistant is about levelling the playing field. Founders get the answers, the regulatory horizon and their ingredient checks in plain English, so they can stop guessing, punch up and compete with brands many times their size."

With language options currently in English, Korean, Spanish and Chinese, and more to follow, MAVRYX® Assistant is available now for brands selling into the UK and Europe. It is offered on a 12-month subscription model with one, three or five seats as standard. Roll out across the US and Asia is set to take place in Q1 2027, before it will be made available globally in mid-2027.

For more information, see https://arcuscompliance.com/mavryx/.