London’s rental market moves at lightning speed, with properties averaging just 46 hours before being snapped up. Casa Platform, a UK proptech startup, aims to level the playing field with its AI-driven solution, Casa Plus.
The Challenging Market
The rental landscape presents a frustrating challenge. With such a small window of opportunity, traditional search methods fail to keep pace with rapidly disappearing listings, leaving renters at a significant disadvantage. Casa solves this issue:
Technology Solution
Casa Plus leverages artificial intelligence to:
- Track web-wide rental listings in real-time
- Deliver personalised WhatsApp notifications **within minutes of listing**
- Match properties to precise, personal user preferences
- Conveniently book viewings through WhatsApp before the competition can react
- Filter out low-quality and fraudulent postings
Founder’s Vision
Rowan Aldean’s mission stems from personal frustration. Having rented four times in five years and worked across 25+ residential properties, he witnessed the rental market’s systemic inefficiencies firsthand. A software engineer who previously built high-throughput payment systems at Checkout.com, Aldean saw an opportunity where technology could fundamentally reshape a broken market.
“Casa is about restoring human agency in a system that’s become increasingly transactional,” Aldean explains. “We’re not just building an app – we’re creating an AI personal assistant that cuts through the noise, giving renters back their time and power.”
Key Features
- Instant WhatsApp alerts
- Comprehensive live market coverage
- Personalized matching to suit your individual needs
Casa Platform represents a strategic approach to addressing the UK’s challenging rental ecosystem, offering renters a simple tech solution that brings the back the joy of looking for a new home.