talkSPORT today announces that Burger King UK will be the headline sponsor of the station’s Euros 2024 coverage, kicking off this evening in Munich. The talent-led partnership will run across the entire tournament on radio, digital audio, and talkSPORT’s social and YouTube channels.
Using a whopping lineup of football royalty the partnership will be fronted by the likes of Shaun Wright Phillips, Emile Heskey, and Ledley King, who will feature in a series of on-air activations such as bespoke interview features, as well as social content, including Burger King branded England game watchalongs and King Saver Penalty shoot outs.
Walk-In Media brokered the partnership marking Burger King UK’s first sponsorship of a sports competition. Audiences will be encouraged to use the Burger King UK app where they can easily order their flame grilled favourites ahead of kick-off from the comfort of their home.
David Wilcox, Commercial Director, News Broadcasting, said: “This year’s tournament will be talkSPORT’s biggest Euros to date, with more content and commentary of the games than ever before. We’re thrilled to have scored a partner in Burger King UK to sponsor our coverage, showcasing content that aligns perfectly with our tone of voice that is sure to entertain our audience.”
Katie Evans, CMO, Burger King UK “2024 has been a really exciting time for Burger King UK with the recent launch of Foodfillment. Our talkSPORT Euros partnership is the next step in that journey. We are excited to deliver everyone’s Burger King favourites and provide the ultimate food satisfaction whilst they cheer on their team.”
Charlotte Mullan, Managing Director, Walk-In Media “Matching the home of the mighty Whopper with the biggest names in football on talkSPORT, for the biggest sporting event of the year is a Foodfillment partnership made in media heaven. We can’t wait for kick off!”
The latest RAJAR figures show the talkSPORT network delivered its largest-ever audience of 3.7m listeners, an increase of 4.2% year-on-year, listening for 22.5m hours – up 10.8% year-on-year. The dream team line-up of presenters on the station now includes Alan Brazil, Jeff Stelling, Ally McCoist, Jim White, Simon Jordan, and Natalie Sawyer. Covering the field with punditry are Stuart Pearce, Gabby Agbonlahor, and Lianne Sanderson bringing the very best analysis.
You can tune in to talkSPORT and talkSPORT 2 via the free online streaming service at talkSPORT.com, DAB digital radio, download the talkSPORT app, or ask your smart speaker to play talkSPORT or talkSPORT 2. talkSPORT is also widely available across the UK on 1089 or 1053 AM.