Bread Ahead, the bakery that helped redefine artisan baking in the capital, has announced a new partnership with Zapp, London’s leading premium convenience delivery app. For the first time, customers can now enjoy a selection of Bread Ahead’s best-loved baked goods delivered in minutes, 24/7.
Founded in Borough Market in 2013, Bread Ahead quickly became one of the city’s most celebrated bakeries, known for its dedication to traditional techniques, outstanding ingredients and unmistakable London flair. From locals seeking their daily sourdough to visitors queuing for fresh croissants, Bread Ahead has built a loyal following across the capital.
Now, through Zapp, Bread Ahead’s signature products are available for instant delivery across London.
Matthew Jones, Owner & Founder, Bread Ahead, said: “We started Bread Ahead to bring great bread to Londoners and have always focused on keeping things simple and honest. Partnering with Zapp gives our customers the chance to enjoy our bakes wherever they are, whenever they want them. We are excited to be taking this next step.”
Rowan Lawson, Director, Zapp, said: “Bread Ahead represents everything we admire in a London brand. Quality, craftsmanship and a deep connection to the city. We’re delighted to bring their iconic products to Zapp and offer customers another way to enjoy exceptional food, delivered instantly.”
Whether it’s breakfast at home, an afternoon pick-me-up or a last-minute brunch, customers can now enjoy the flavours of Borough Market without leaving the house.
The range includes:
- Croissant
- Almond Croissant
- Pain au Chocolat
- Chocolate Chip Cookie
- White Sourdough
- Brown Sourdough
- Wholemeal Rye Sourdough
Bread Ahead joins a curated lineup of premium bakery brands in Zapp’s Bread & Bakery section, alongside the likes of Gail’s, Birley Bakery, Jones’, Fiona Cairns, Daylesford, Lina Stores and Fortnum & Mason.
Zapp is London’s leading premium convenience delivery app, like a department store in your pocket, offering everything from premium spirits and fine wines to beauty and skincare, luxury gifts, perfume, delicatessen products, home accessories and more, all available for on-demand delivery in minutes, 24/7. To start shopping Bread Ahead on Zapp, download the Zapp app on iOS or Android or visit justzapp.com.
