Notting Hill Carnival 2024 is set to come to life this year with an injection of Saint Lucian spirit delivered by the island’s favourite drink, Bounty Rum. Distributor Mangrove Global has partnered up with the Saint Lucian Tourism Authority (SLTA) and the UK’s biggest Saint Lucian’s Mas Band, M2KMAS, to bring two incredible Bounty experiences to Sunday and Bank Holiday Monday – and they want you to be part of it!
Notting Hill Carnival’s parades bring colourful floats, live music, dancing, and exquisite costumes onto the streets of the area, encouraging people to dance and party whilst celebrating Caribbean culture. Representing the beauty of Saint Lucia, Bounty will be running two carnival floats, adorned in the spirit’s signature colours, where the team serve up drinks and play the sounds of Saint Lucia for revellers who will party behind the float. If you want to be part of the festivities, you can purchase an incredible M2KMAS designed costume, this year based around the theme of mystical creatures. Along with your costume, you’ll also receive branded Bounty merch adorned in the now famous bright Bounty yellow, minis, and unlimited Bounty drinks and food while you’re on the road.
Ashera Goonewardene, Bounty Brand Ambassador commented:
“This is not the first year Bounty has been associated with the Carnival, but it our biggest and boldest yet! Bounty is embedded in the culture of Saint Lucia, and this latest event is testament to Bounty’s goal to bring that same Caribbean spirit of fun to communities across the UK.
“We’re delighted to be able to celebrate Bounty Rum at Notting Hill Carnival again – another year of bringing the Bounty vibes and sharing Saint Lucian traditions. Carnival is the essence of Saint Lucia and being part of Notting Hill Carnival allows us to spread that authentic spirit across the UK.”
Outside of the parade, carnival-goers can find Bounty being poured at bars along the route itself, including hero venues like Portobello Star, The Hayden, and Cottons and the home of rum Trailer Happiness. Bounty will also be hosting post and pre-carnival Soca parties – fuelled by Bounty Rum Punch and live Soca music, the sound of calypso. Head over to Instagram @m2kmas to find out more about these events. And for those who can’t make it to London for the carnival, Bounty will also be pouring an extra-special serve in bars across the UK, to give everyone a little taste of Carnival across the bank holiday weekend.
On 20th August, the spirits brand will bring together VIPs from across the UK for an exclusive pre-carnival party, with guests enjoying some great drinks and Bounty-themed treats as they get ready to party into the evening. And if you spy and scan the Bounty QR code – you could be in with a chance to win a VIP trip to Saint Lucia itself. Keep your eyes peeled on the Bounty Float to shoot your shot.
Bounty Rum is distilled by Saint Lucia Distillers in the island’s green and leafy valley of Roseau. Known as the island’s carnival drink, the brand’s colours of red and yellow can be seen dotted across the island in the form of rum shacks – a place for locals and visitors alike to quench their thirst with a refreshing Bounty and Coke. Enjoyed by rum lovers across the world for its soft mouthfeel and clean finish, the range of Bounty Rums are excellent spirits for mixing into cocktails or simply enjoyed in the ‘signature serve’ with coke over ice.
Nick Gillett, Managing Director at Mangrove Global said:
“Bounty is embedded in the culture of Saint Lucia – it’s part of the island’s beauty, heritage, and most importantly, carnival spirit!
“Notting Hill Carnival is the perfect place for people to discover and explore the brand. Our hope is that people from all over the UK (and the world) see it, sip it, and enjoy it. Rum doesn’t get much more fun than Bounty.”
Lamar Peart, at M2K Mas said:
“M2K Mas celebrates the rich culture and carnival traditions of Saint Lucia, based on a real sense of fun and community that we believe resonates with participants year after year. These are values we share with Bounty Rum.
“This is the second year M2K Mas has partnered with Mangrove – and through our partnership we will give party-goers an unforgettable Carnival experience.”
For those wanting to join Bounty in the Notting Hill Carnival Parade, the entry-level t-shirt Reveller’s Packs have sold out with a few full-costume packages still available. Keep your eyes peeled at m2kmas.co.uk/shop in case more packages drop. Or, to find out more about Bounty’s great range of drinkable rums, visit bountyrum.com.