London’s streets came alive this morning as thousands of runners took to the capital for the Saucony London 10K, the UK’s only closed-road 10K to race down Regent Street and past some of the city’s most iconic landmarks. On a day when London is firmly in the sporting spotlight with the Wimbledon Finals taking place later, the sold-out 2025 event saw runners of all abilities pass Big Ben, the London Eye and Trafalgar Square, cheered on by lively crowds and music stages, making it a true celebration of running in the capital. Organised by Motiv Sports UK, the race sold…
Author: New Reach
This Sunday, more than 15,000 enthusiastic runners will take to the streets of London for the annual Saucony London 10k — an iconic race that winds through some of the city’s most scenic streets. The reasons why people flock to these events are vast and varied, from the downright ridiculous to pulling on the heartstrings. When signing up, participants often share their reason for taking part, and here are just ten of the more emotive responses from the thousands sifted through by the organisers, to celebrate the challenge of taking on the 10,000-metre distance. Craig, 41 – Running with courage…
London Lions is officially returning to BKT EuroCup for the 2025/2026 season as the club continues its push to compete at the highest level of European basketball. Their EuroCup campaign will begin in late September 2025, and despite a one-year absence, the club has recent success in the competition to draw from. In 2023, it became the first British side to reach the EuroCup playoffs, before going one better in 2024, reaching the semi-finals of the playoffs losing to Paris Basketball in a close-fought fixture. This return to European competition is another milestone in the club’s journey to reach the…
London’s biggest half marathon, the Hackney Half, has once again broken its sell-out record, with general entries to next year’s half marathon selling out two days after 2025’s conclusion. Runners at this year’s event were offered a finisher exclusivity window on the same day as the half marathon, with those entries selling out within 14 minutes. The remainder of the general sale entries became available to waitlist registrants on the Monday afternoon, selling out the next day. The Hackney Half Marathon has risen in popularity in recent years, with 2026’s sales completing four consecutive record sell-outs. Event organisers pride themselves…
Iconic London 10k race sells out as demand for running events continues to rise The Saucony London 10k has sold out for the third year running, and faster than ever before. 17,000 runners are preparing to charge through the capital on July 13, supported by thousands of Londoners. The iconic 10k race, which has sold out in record time over three months before race day, has launched a waitlist for 2026 as running continues to experience a boom in popularity. This event, alongside many others across the country, have recently seen an increase in interest as people are placing a…
Saucony and Motiv Sports are excited to announce the launch of a brand-new running event in London, Saucony Run Shoreditch. Taking place on Sunday, 21 September 2025, this closed-road race will bring together runners of all abilities to experience the thrill of a 10k in one of London’s most vibrant and unique areas. As the headline sponsor, Saucony continues to celebrate the powerful connections forged through running and embrace the evolving landscape where running intersects with culture. Motiv Sports is known for delivering some of the UK’s most popular running events, including the Saucony London 10k and the Wizz Air…
The London Lions Basketball Club has announced its ambition to develop a world-class, purpose-built basketball stadium in the capital. A new state-of-the-art venue would serve as the long-term home for elite basketball in London and provide a platform for top-tier competition while fostering grassroots development and expanding access to the sport for communities across the city. The proposals include plans to create a cutting-edge training and game-day environment for elite athletes, including the London Lions men’s and women’s teams. The venue would serve as a hub for youth programmes, community engagement initiatives and talent development, ensuring that basketball continues to…
NordVPN, a global cybersecurity company, announced a new partnership with the London Lions, the premier professional basketball team representing the vibrant spirit of the UK’s capital city. The creation of this official partnership highlights the increasing importance of cybersecurity and online privacy in fans’ daily lives. “Strong defence is crucial both on the basketball court and in our online activities. We’re therefore honoured to establish our partnership with the London Lions. We are confident this partnership will increase awareness about cybersecurity and online privacy among basketball fans. We look forward to providing them with robust internet security solutions across their…