Viva!, the UK’s leading vegan charity, is set to make history with its boldest campaign yet – bringing the harsh reality of the dairy industry to the big screen. Thanks to an outpouring of public support, Viva! successfully hit the £40,000 crowdfunding target, securing screenings in 300 cinemas across the country and reaching an astounding one million cinemagoers. The hard-hitting 62-second ad, Dairy is Scary, will screen before major blockbuster films like Mickey 17, Marching Powder, Novocaine and more, confronting audiences with the hidden cruelty behind every glass of milk. Through striking cinematography and a deeply emotional narrative, the ad…
Author: MAD PR
Vegetarian for Life Chef Combines Passion for Nutrition and Culinary Art to Support Older Communities Ollie Bragg, Vegetarian for Life’s (VfL) Roving Chef for London, is celebrating a remarkable milestone – delivering his 150th community cookery demonstration. Through his innovative approach to plant-based cooking, Ollie has inspired countless participants across the capital, sharing the joys and benefits of nutritious, vegetarian and vegan meals tailored to older adults. From Art to Culinary Mastery Ollie’s journey into the culinary world began in an unexpected place – the art studio. “I’ve always enjoyed cooking and experimenting in the kitchen,” he says. “About 12…
The UK’s leading vegan charity Viva! has unveiled its new cookbook Everyone Can Cook Vegan by Food and Cookery Manager, Maryanne Hall. This colourful cookbook is the ideal gift for foodies, vegans, vegetarians or anyone looking to expand their culinary skillset. Everyone Can Cook Vegan was written to revolutionise the world of vegan cooking, dispelling the myth that plant-based cuisine is expensive, overly complex or inaccessible. The book contains 100 recipes that you will actually use every day, inspiring readers to delete their takeaway delivery apps and get into the kitchen. An abundance of veganised British classics adorn the pages, such…
International Men’s Day, which is celebrated every year on 19 November, is a great time to acknowledge the importance and diversity of the world’s men. Overall, this day provides a platform for focusing on the needs and concerns of men, while emphasising the necessity of a balanced, inclusive society. The importance of male well-being and effective skin care is also growing year by year. RINGANA products provide every opportunity to restore the natural radiance of men’s skin, and to cleanse, groom and hydrate it – from within and on the outside. Four steps to full radiance #1: Cleanse gently Our…
Heather Mills is joining the Vegan Business Tribe stage on Saturday. Heather Mills has lived an extraordinary life, pushing through incredible barriers to become a hugely successful vegan entrepreneur, charity campaigner, world record holder and Paralympian. Heather is one of life’s great competitors and pioneers. Heather is also the founder of multi award winning vegan food company, VBites, which exports to over 24 countries worldwide with over 130 products in its range. In this interview with Karin Ridgers from MAD Promotions, Heather will share her secrets and advice for overcoming adversity and building a successful vegan business. Heather will also…
The 10th annual VegfestUK festival at London Olympia National is taking place weekend November 18th 19th 2023 and celebrating all things vegan and plant based under one roof. “The first event we did was 20 years ago now – back in 2003. At the time it seemed like a good excuse for a proper good party – not a lot has changed there 20 years on!” Says Tim Barford VegfestUK founder. “When we first started 20 years ago a lot of the vegan products were very niche and our shows were the best place to get things like vegan cream…
Royal Assent has been granted by the King for the Animals (Low-Welfare Activities Abroad) Bill – now making this Law. The Bill has passed through all Commons and Lords stages without any amendments or opposition, which is unique for any animal law and has immediately received Royal Assent the same day from King Charles. Duncan McNair – CEO of award winning charity Save The Asian Elephants who devised and has driven the Bill says: “Save The Asian Elephants and the millions who have supported our campaign hope the passing into law of the landmark Animals (Low-Welfare Activities Abroad) Bill will…