New figures from Zoopla show that the average rent in London has increased by 6.4% in the past year, hitting £2,119 in February 2024. While rents have been increasing around the UK – along with the wider cost of living – London’s rental market has always been unique due to its sheer scale. The team at Housing Hand – the UK’s largest rental guarantor service – has over a decade of first-hand experience of working with tenants and landlords in London. The company provides guarantor services to tenants, which mean that landlords continue to receive rent even if the tenant’s…