When it comes to consumer loans, a significant portion of the population finds itself cast adrift by traditional banks and lenders. Deemed “underserved” by institutions that prefer to deal in tidy risk assessments rather than inconvenient complexities of unique spending habits, these individuals, are slapped with the “subprime borrower” label due to past financial missteps or simply a lack of credit history. As a result, they are often locked out of the very systems that purport to foster economic mobility. The UK’s fintech industry has recognised this great disparity, and new tools are emerging as a direct challenge to the…