Adventure travel brand WeRoad is launching a new campaign to address a growing social issue: the difficulty of making friends in your 30s. Set to debut this week in Manchester and London, the campaign combines witty billboards with free citywide community events to promote friendship and connection. The initiative comes in response to recent research highlighting the challenges of forming new friendships after age 30. A study by Oxford University UK and Aalto University Finland found that social connections peak at age 25, with fewer natural opportunities for interaction as people enter their 30s. WeRoad’s campaign cleverly illustrates this struggle through billboards…