The creator economy is booming, valued at over $24 billion in 2024 alone. Yet, while brands scramble to leverage influencer marketing as part of their marketing and growth strategies, they’re not always aligned with the very people they’re hiring to do the work. In short, everyone is debating creator marketing, without asking for input from the creators themselves. Industry heavyweight Influencer, founded by YouTuber-turned-entrepreneur and investor Caspar Lee and entrepreneur Ben Jeffries, has just released an industry-first report that puts creator voices front and centre: the Creator Perspectives report. The report surveyed 500 of the UK and US’s top content creators…
Author: Editor
Modern love can feel like an endless loop of dating apps, situationships, and surface-level connections, but according to Livia Devi, a former C-suite tech executive turned conscious living coach, true, heart-centred relationships aren’t found by endlessly swiping right—they’re consciously created. “Summer is the perfect time to open your heart to deeper connections,” says Livia. “With its energy of renewal and spontaneity, it’s an opportunity to shift away from fleeting encounters and build something real.” So, how do you break free from the cycle of shallow dating and nurture relationships that actually last? Here’s Livia’s expert advice. 1. Stop Searching for…
Renu Ballantine – a food industry entrepreneur, consultant, and private chef with a rich background in business and culinary arts – is a poster child for mid-life reinvention. After 25 years in corporate roles—including at ExxonMobil—when women in STEM were still a rarity, Renu (54) pivoted to follow her true passion: food, inspired by her father’s scientific food innovations and her mother’s home cooking. At 50, she retrained at Leiths School of Food and Wine and gained two culinary qualifications. She subsequently became a food business consultant and private chef (Chef Renu B), catering for bespoke dinners, parties, and events…
Scopely’s chart-topping mobile game, MONOPOLY GO!, stepped onto the rugby pitch with its electrifying Six Nations ‘Super Saturday’ Tournament this weekend. This marked a historic moment as MONOPOLY GO! became the first-ever Official Mobile Gaming Partner of the Six Nations Championship, bringing the competitive spirit of rugby straight to players’ fingertips. A Scrum-Tastic Challenge for Rugby and Gaming Fans For one weekend only, players can immerse themselves in a limited-time event designed to capture the intensity of the Six Nations. Featuring exclusive in-game rewards and a chance to win the coveted Six Nations Shield, the tournament fuses the excitement of…
As pressure mounts for school caterers to reach stricter guidelines on salt and sugar, local councils are starting to make changes to menus and the products they offer school children in a bid to make mealtimes healthier. Award winning, 100% natural, no added sugar ketchup brand, Real Good Ketchup, has now joined LACA – the school food people – to help support caterers in reaching their salt and sugar reduction targets for school children at mealtimes. With 80% less salt than regular sauces, Real Good Ketchup is addressing both sugar and salt reduction, whilst maintaining a natural taste that children…
Breakfast in bed? Yes, please. But this Mother’s Day, let’s make it extra special with a twist—Sunfly’s delicious, nutrient-packed sunflower seed butters. Whether she’s a fan of a decadent start to the day or loves a wholesome treat, these unique spreads offer a delightful way to celebrate the leading lady in your life. Made from sustainably grown sunflower seeds, these spreads are nut-free, vegan, and crafted with simple, natural ingredients—perfect for mums with dietary restrictions or those who simply love discovering delicious, better-for-you alternatives. Think warm crêpes drizzled with Sunfly’s chocolate sunflower seed butter, golden toast topped with a swirl of…
More than half (54%) of students would be more engaged with their future pension savings if they knew the funds were invested in environmentally sustainable ways to tackle climate change, according to new research conducted by now:pensions, in partnership with charity Debate Mate. The survey of more than 2,000 university students aged 18 to 25 aimed to understand UK students’ views on pensions and environmental sustainability. It found that almost half of the students surveyed (49%) still believe that ‘Reduce, Reuse, Recycle’ is the most effective way to make an impact on climate change. More than three-quarters (81%) also believe…
Did you know that one in three UK marketers already uses AI in their work? That number is increasing, and fast. Over the past few years, AI has moved from being just another buzzword to an essential asset in any organisation’s toolkit. This shift has sparked a fundamental change in how we think about AI at every level— especially in the C-suite. Instead of asking whether AI should play a role in our business strategies, the question has become: “How quickly will I get a return on my investment?” But—pardon the pun—what’s all the buzz about? Well, AI has gone…
Mediterranean foods supplier Dina Foods is launching a new Dinalicious® umbrella brand, starting with new-look packaging on its mamoul filled biscuits, as part of a major rebrand across its authentic confectionery ranges. The traditional sweet biscuits, mamoul, are made with semolina dough, filled with nuts or dates. Dina Foods offers three fillings: walnut, mixed nuts (cashew and pistachio) and dates in new-look Dinalicious® assortment packs, which are available in 200g or 1kg versions. The Dinalicious® brand will be an umbrella brand covering a range of artisan confectionery products from the family company Dina Foods. Project Director Wilda Haddad explains: “We will…
With more senior leaders looking at ways to encourage employees back into the office, the workspace is under more pressure than ever to compete with people’s living rooms. The look and feel of an office must be inviting, engaging, and inclusive; a place where all employees feel a sense of belonging, whatever their identity, gender, race, religion or disability. The office has evolved from being never ending rows of desks to being the embodiment of the business’s brand and culture. Art has the power to transform not only a space but also people’s lives, both those of the artist and…