In the ever-evolving landscape of marketing, the significance of strategic briefs cannot be overstated. Isaac Robertson, Co-Founder & Chief Editor of TotalShape, aptly describes them as the compass guiding marketing efforts in the right direction. Samantha Odo, Real Estate Sales Representative & Montreal Division Manager at PreCondo, emphasizes the critical nature of getting these briefs right from the outset. According to Sasan Goodarzi, CEO of Intuit, a strategic brief is not a static document but a dynamic guide that evolves with the campaign, fostering collaboration, creativity, and adaptability. The Foundation of Success At the core of any successful marketing campaign…