We all know that advertising is about influencing consumer behaviour. In Canada, the industry has been self-regulating since Advertising Standards Canada was created in 1957. But there’s a widespread perception that integrity is hard to find in the Wild West of social media marketing. Why? In a word, influencers. How do you (or your kids) know that a celebrity endorsement is authentic? Does the hot girl or guy with a million followers really use that product? Is the content creator with a big smile and loud voice just in it for the paycheque? At Clark Influence, we are solving the…