The Wilful Group, the communications agency for sustainable innovators and positive changemakers, has been chosen to support Anthropy ahead of its National Gathering at the Eden Project in Cornwall on 26-28 March 2025.
Anthropy is a national movement founded on the principle that Britain’s future is a shared responsibility. A membership network and a unique national gathering convene visionary leaders from across business, government, non-profit, education and the arts to discuss and collectively shape the long-term future of the UK. The national gathering takes over the entire Eden Project in Cornwall, with 200+ sessions, led by 600+ speakers and 2000 leaders in attendance.
Wilful’s Anthropy account team will run the media centre at the Eden Project with the pre-event media relations campaign kicking off in October and PR activity running throughout the lead-up to the event.
Commenting on the news, Lucy Knill Managing Director of Anthropy, says: “We are excited to have Wilful as our new communications partner. We are both mission driven organisations and our values are perfectly aligned. Our Founder, John O’Brien MBE has known Wilful Co-CEO, Narda Shirley for many years and there is a mutual respect for the work that these leaders have done to advance awareness of positive change. We are looking forward to collaborating closely with the team.”
The Wilful Group Co-CEO, Narda Shirley, echoes this sentiment: “What’s really special about Anthropy is its convening power: We can’t think of another gathering that is so diverse in terms of who it attracts, and the connections and conversations that result. Being trusted by Anthropy to help widen its reach and spread the enthusiasm for its unique and purposeful community is fantastic and we can’t wait to play our part.”
As well as running media relations for the Anthropy National Gathering, Wilful will be hosting several communications and influence focused events at the Eden Project. The Wilful sessions will be announced in 2025 as part of the Anthropy programme of events.