For business strategist Glenis Gassmann, the biggest barrier to growth isn’t lack of knowledge. It’s lack of consistent action.
Her new book, Why Knowing Isn’t Enough: The No-Fluff Guide to Building a Business That Finally Turns Actions Into Profits, speaks directly to business owners who feel like they should be further ahead by now. The ones who plan, visualise, strategise — but rarely follow through.
“This is your no-fluff guide to closing the gap between ambition and execution,” the book promises. “You don’t need another strategy. You need momentum.”
Gassmann has spent more than 35 years in business — building and exiting multiple ventures, including a high-performing accounting firm — and now works as a mentor and execution coach through her platform Your Success Shift. Her focus is on helping entrepreneurs, consultants, and coaches stop spinning their wheels and start turning knowledge into results.
What sets her work apart is the blend of business acumen and behavioural insight. Her methods are rooted in experience, not theory, and designed to help people simplify, refocus, and regain trust in their ability to lead with clarity.
Not Another Mindset Manual
The book isn’t a pep talk. It doesn’t promise transformation through manifesting, rewiring, or waiting for inspiration to strike. Instead, it offers a grounded roadmap for professionals who already know what they should be doing — and just need to start doing it.
“You’re not alone,” Gassmann writes in the introduction. “Most business owners aren’t short on ideas. They’re short on consistent action that actually moves the needle.”
Rather than overwhelming the reader with frameworks and jargon, the book is broken into clear, digestible strategies that tackle common execution challenges: perfectionism, decision fatigue, lack of focus, and self-doubt.
It encourages readers to rebuild self-trust through “small, powerful commitments,” to “focus your energy where it counts,” and to “move from stuck to unstoppable — one step at a time.”
The message is simple: success doesn’t come from what you know. It comes from what you do — consistently.
From Accounting to Action Strategy
Gassmann’s journey into coaching began with pattern recognition. As an accountant, she worked closely with hundreds of small business clients — and noticed the same behavioural gaps repeating themselves.
“Most business owners didn’t fail due to a lack of knowledge,” she writes in her long-form author bio. “They struggled because they weren’t executing on the things they already knew could work.”
That insight became the foundation for what would eventually become her life’s work: helping capable, smart business owners stop stalling and start moving.
Today, Your Success Shift supports a global client base, and the book builds on the same core ideas: take small, consistent action. Focus on clarity. And stop mistaking busywork for progress.
Her voice is direct and practical — one client described it as “straight-talking, no-fluff,” which has become one of her brand’s signature phrases.
A Message That Travels
Although her experience is grounded in real-world business ownership, Gassmann’s message resonates far beyond any local context.
Her themes — rebuilding self-trust, simplifying growth, creating momentum — speak directly to mid-career professionals who feel like their progress doesn’t match their potential.
The book is finding a readership among independent consultants, coaches, women in business, and small business owners looking for structure without overwhelm. It’s been especially well received by those in what Gassmann calls “the overthinking crowd” — the ones who’ve read every book, followed every expert, and are still looking for traction.
The book has also sparked growing interest from podcast hosts, leadership platforms, and professional networks across business and personal development sectors. With its release, Gassmann is increasingly being invited to speak about why so many people stall after the idea phase — and how to break through that execution wall.
What Readers Learn
Among the key takeaways, Why Knowing Isn’t Enough encourages readers to:
Rebuild self-trust and honour their commitments
Develop daily habits that drive measurable progress
Make bold decisions without waiting for perfection
Say no to distractions and lead with purpose
Use failure as a catalyst — not a stopping point
Gassmann writes, “You want real traction — not more theory.” Her book promises a path forward that doesn’t require a business overhaul or a personality makeover — just a shift in how action is approached and prioritized.
What’s Next?
With the book launch now underway, Gassmann continues to expand her reach. She is appearing on business podcasts, contributing to expert roundups, and exploring speaking opportunities in both entrepreneurial and professional development spaces.
She’s also looking at ways to partner with libraries, universities, and professional training organizations to get the book into the hands of business students and working professionals alike — especially those building service-based businesses who need something more grounded than hype and hustle.
Above all, she’s staying true to the core message of her work: action, not theory, is what builds sustainable success.
As the book puts it: “It’s time to stop spinning your wheels. It’s time to do what you already know.”