From Cannes film festival to fintech launches, co-founders Tracy Lamourie and Dave Parkinson are building relationships with UK and European clients to connect them with global audiences.
For more than a decade, Tracy Lamourie and Dave Parkinson have been at the helm of high-impact public relations campaigns spanning industries and continents. As co-founders of Lamourie Media, the married couple have been profiled in Authority Magazine’s “Power Couples” series, featured in Rolling Stone, The Hollywood Times, NBC, CBC, and numerous other outlets, and have earned a reputation for delivering results in film, entertainment, startups, and social impact.
Now, following their relocation from Canada to Malta, they are seeing a marked increase in UK and European client work. “We’ve always been an international firm,” Lamourie says, “but being based in Europe has brought us closer to the opportunities and collaborations emerging in London and across the EU.”
Parkinson agrees: “The work is following the relationships. We’re not opening an office in London, but we’re partnering with more UK-based clients who want to reach global markets — and who value that we already operate in both worlds.”
Film and creative industries at the core
Film has long been a focal point for Lamourie Media. Tracy, accredited by the Cannes International Film Festival, has represented filmmakers, producers, and actors at major festivals and on red carpets worldwide. She has worked on projects ranging from independent films breaking into international distribution to producing and co-executive producing Phil Hartman’s Flat TV.
“Film PR is about far more than sending out a release,” Lamourie says. “It’s about strategic positioning, making sure the right eyes are on a project, and building relationships that can carry a film from festival debut to distribution.”
Parkinson notes that their combined approach is rooted in understanding both the creative vision and the business mechanics of a project. “We immerse ourselves in the client’s story, connect it to the right networks, and create momentum.”
From startups to social impact
While their film credentials are significant, the couple’s expertise crosses sectors. They’ve worked with blockchain innovators, luxury brands, bestselling authors, political campaigns, and nonprofit initiatives.
“The throughline is storytelling,” Lamourie says. “Whether it’s a tech founder with a breakthrough product, a chef launching a brand, or an activist driving change, our job is to bring that story to the audiences who matter.”
A growing London network
For the UK, Lamourie Media’s appeal lies in its dual-market capability — understanding North American media culture while being fully embedded in Europe. “London clients who want to make an impact in New York or Los Angeles can benefit from our relationships in those markets, and vice versa,” Lamourie says.
Since moving to Malta, the couple have attended industry events, met with production companies, and connected with startup founders. Parkinson says the UK’s blend of creative industries and entrepreneurial spirit makes it a natural fit: “It’s a market that values both innovation and craft — two things we’ve built our careers around.”
A partnership in every sense
The “power couple” moniker is one they’ve earned not just through media coverage, but through decades of working side by side. “Our skills complement each other,” Lamourie says.
Parkinson adds: “It really works because we believe in the clients we work with and the stories we help tell.”
Both have a strong advocacy background as well. Recognised for their 20-year campaign that helped free an innocent man from death row, a case that brought international media attention. Parkinson’s early media work centred on amplifying underrepresented voices with a Toronto radio show that Tracy later joined him on in their early years.
Looking forward
Lamourie Media’s current trajectory includes more European film industry collaborations, increased partnerships with UK startups and creative enterprises, and continued work with clients seeking to bridge markets.
“We’re building on a foundation of proven results,” Lamourie says. “The expansion of our London and European portfolio isn’t about geography — it’s about relationships, trust, and the ability to deliver globally.”
For London’s creative and business sectors, their growing presence offers something rare: a PR team with deep North American media access, strong European networks, and a track record that spans red carpets, boardrooms, and advocacy campaigns.
As Parkinson puts it: “We’re here to connect the dots — and to make sure our clients are in the conversations that matter.”
