Chipotle announced it is teaming up with singer-songwriter and brand superfan Alex Warren to host a first-of-its-kind listening party for his new album, You’ll Be Alright, Kid, today Thursday, 17 July. In one of the biggest and most unique listening parties in music history, Warren will become the first artist to premiere a new album at nearly 4,000 Chipotle locations, including all restaurants in the UK. See Warren’s announcement post here.
You’ll Be Alright, Kid officially debuts on all streaming platforms on 18 July. Fans can pre-order the album at https://alexwarren.lnk.to/YoullBeAlrightKid!Chipotle.
Warren, whose hit single “Ordinary” spent 12 consecutive weeks atop the charts in the UK, combines his love for music and Chipotle’s real food to introduce his latest soundscape to fans.
His new album will be played at Chipotle restaurants in the UK from 5 pm to 8 pm on Thursday, 17 July. Additionally, fans who order the Alex Warren Bowl on the Chipotle app or Chipotle.co.uk and use the promo code “ALEX” on Thursday, 17 July from 5 pm to 8 pm will be entered to win an autographed You’ll Be Alright, Kid vinyl album*.
Chipotle launched the Alex Warren Bowl this past April exclusively on the Chipotle app and Chipotle.co.uk for a limited time. The bowl features white rice, a double portion of Chipotle Honey Chicken, fresh tomato salsa, roasted-chili corn salsa and sour cream.
A photo of the Alex Warren Bowl can be found here. See Warren making his bowl behind the line here.
“I’ve had an untraditional path to this moment in my career, and like Chipotle, I prefer to set trends, not follow them,” said Warren. “Teaming up with Chipotle to help introduce my album to the world will allow my fans to meet up with each other and have a first listen while enjoying one of my go-to meals.”
“We’ve always put a lot of thought into music curation in our restaurants, so naturally they’ve become destinations for fans to dine in and discover new songs and artists,” said Chris Brandt, President, Chief Brand Officer at Chipotle. “Working with a passionate superfan like Alex to premiere a new album at Chipotle taps into this fan enthusiasm and marks a unique event for the entertainment and restaurant industries.”
Chipotle is also a presenting partner of Alex’s first-ever world tour and has collaborated with him throughout the tour to share exclusive, behind-the-scenes content, including when Warren recently decided to surprise his entire crew with Chipotle catering (see here).
