Kim Kardashian’s latest Instagram post confirms it — cloud-like sofas are the new design essential. Sofa Club breaks down the look (and how to get it for less).
A recent Instagram post from Kim Kardashian, showing her family sprawled across a plush, pale-toned sofa, has set interior designers and trend-watchers buzzing. But what exactly is the appeal of this now-viral style? Experts at UK-based interiors brand Sofa Club are calling it: welcome to the era of the croissant sofa.
This rising trend takes the sculptural softness of curved sofas and dials it down — in the best way. Think: relaxed silhouettes, oversized cushions, rounded edges, and boucle textures that look like they belong in a Parisian loft or an aspirational Pinterest board.
“Croissant sofas are essentially the chill younger sister of curved sofas,” says Monika Puccio, Head Buyer at Sofa Club. “They’re less about statements, more about sensation – unfussy, comfortable, and quietly elevated. People want spaces that feel soothing, not showy.”
As the design world continues to move toward tactile, inviting interiors, croissant sofas fit the moment perfectly. They embody the ‘soft power’ aesthetic — shapes that don’t shout for attention, but totally command it.
Want the look? You don’t need a Kardashian budget.
For those who love the vibe but not the price tag of celebrity interiors, Sofa Club has a few insider picks that hit the same visual notes — without the Hollywood markup:
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The Paris Soft Boucle Sofa in Afterglow: the ultimate cloud couch energy, wrapped in cream boucle (£1,399)
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The Carmen Luxe Chenille Corner Sofa in Barley Beige: soft curves + serious sprawl space (£1,599)
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The Marisa Soft Boucle 3-Seater in Cool Cotton: the cocooned feel of a designer piece, at a chill price (£1,299)
So yes, Kim may have sparked the conversation — but the croissant sofa’s broader appeal lies in its universal comfort and design-forward softness. As Puccio puts it:
“This isn’t a passing trend. It’s a new kind of luxury — understated, touchable, and actually livable.”
About Sofa Club
Sofa Club is a British interiors brand designing stylish, trend-led sofas that feel like home. With curated collections, accessible pricing, and fast delivery across the UK, they make high-style living more comfortable — and more attainable — than ever.
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www.sofaclub.co.uk
- Iliana Olymbios
