Alexander Amosu is a London born and bred serial entrepreneur with over 20 years experience. He has run a number of businesses, and he is the founder of the Lux Afrique brand. His latest venture, Lux Afrique Boutique is set to change the way that luxury goods are brought in Africa. Alexander has partnered with a number of luxury brands, including Fendi, Gucci, Louis Vuitton and more. We caught up with Alexander to talk about Lux Afrique Boutique and how to build better Businesses
- You have been a businessman for a long time. How did you get started?
I’ve always been entrepreneurial, starting my first business at a young age. From doing paper rounds at 12, organising football, basketball, and tennis tournaments in school, to running DJ and club nights at university, I was always looking for opportunities. I later managed a cleaning company, ventured into mobile ringtones, and even launched the world’s most expensive suit.
My journey has always been about identifying gaps in the market and creating innovative solutions. My passion for business and creativity continues to drive me to develop ventures that offer something unique and impactful.
2. What has been your biggest business success?
One of my biggest successes has been establishing Lux Afrique as a premier platform for luxury in Africa. It has grown from an idea into a recognised brand that connects the African market with global luxury. Securing partnerships with major luxury brands and expanding our presence across multiple sectors has been a proud achievement.
3. And your biggest business failure?
I don’t see failure as a singular, defining moment but rather as an inevitable and essential part of the entrepreneurial journey. My perspective on failure is like learning to ride a bicycle, falling is inevitable.
Some people might see that first fall as failure and never get back on. Others may try a few times before deciding it’s not for them. But for me, falling is just part of the process. With each attempt, I gain more balance, stabilise myself, and push forward. And even once I’ve mastered riding, there’s always something new to learn, like doing a wheelie or a jump.
So, I don’t categorise failure as a setback. It’s simply another obstacle to overcome, a lesson to learn, and a stepping stone to growth
4. Why did you decide to launch Lux Afrique Boutique?
I launched Lux Afrique Boutique to bridge the gap between global luxury brands and African consumers. Many luxury brands either overlooked Africa or struggled with logistics, and I saw an opportunity to create a seamless platform that catered specifically to the African market, offering luxury products with efficient delivery and excellent customer service.
5. What is the problem you are aiming to solve?
The main challenge was accessibility. Many luxury brands were either unavailable or difficult to purchase in Africa. We wanted to remove those barriers by providing a trusted platform where African consumers could buy authentic luxury goods and have them delivered with ease, no matter where they are on the continent.
6. How has the response been so far?
The response has been incredibly positive. We’ve built a strong customer base that values the convenience and authenticity Lux Afrique Boutique offers. Brands are also seeing the potential in Africa and are more willing to engage with the market through our platform. It’s been rewarding to see both consumers and brands embrace what we’re doing.
7. Future plans for the boutique?
We plan to expand our product range, bring more exclusive brand partnerships, and enhance our logistics network to make luxury shopping even more seamless for our customers. We are also looking at innovative ways to integrate technology, such as AI-driven personal shopping experiences, to further elevate our service.
8. What advice would you give to budding entrepreneurs about business success?
Success in business comes from persistence, adaptability, and truly understanding your market. Always do your research, embrace failures as learning opportunities, and take calculated risks. Growth comes from stepping outside your comfort zone.
Most importantly, build a business around something you’re passionate about. When you love what you do, it won’t feel like work, and if you’re great at it, the money will follow. Passion fuels perseverance, and perseverance is what keeps you going when challenges arise.
Focus on building strong relationships, staying innovative, and creating real value. The most successful businesses are the ones that solve real problems, when you do that, success will naturally follow. Keep learning, keep adapting, and never be afraid to take the leap!
