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British tour company, Evan Evans, has reported an increase in demand of for its London tours following Bridget Jones Mad About The Boy hitting screens
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Notably London-related content has increased +56% while traffic to the company’s full day tours hub has risen +105%
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The Tripadvisor ‘Travellers’ Choice Awards Winner 2024’ has reported a +945% surge in Google Searches for ‘Bridget Jones Flat’ while browses for ‘Who is Bridget Jones?’ have peaked +182%
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Evan Evans has launched a new Borough Market & Beefeater Gin Distillery Tour so fans can experience the city that backdrops the heroine’s chaotic love life – what’s more, they can use GIN10 to get 10% off bookings for any travel date
Well, that’s just lovely! The highly anticipated fourth instalment of the Bridget Jones franchise isn’t just winning hearts, it’s also boosting London tourism according to leading British tour company, Evan Evans.
The company, which was awarded Tripadvisor ‘Travellers’ Choice Awards Winner 2024’, has reported that the rom-com blockbuster has sparked a rush of wanderlust, with searches for London-related content increasing by +56% while traffic to its full day tours hub has surged +105%.
Interest in the film has also seen Google Searches for Bridget’s iconic Borough Market flat skyrocket by +945%, while browses for ‘Who is Bridget Jones’ have peaked +182%.
Almost 25 years after her debut, Renée Zellweger’s Bridget Jones concluded her cinematic adventures with ‘Mad About The Boy’, achieving a record-breaking UK and Ireland opening weekend (14th February) of £11.8m for a romantic comedy, surpassing even its own sequel, ‘Edge of Reason.’
Sparking a ‘Bridget Jones-effect’ across London tourism with fans flocking to experience the city that backdrops the heroine’s chaotic love life, Evan Evans has launched a new inspired Borough Market and Gin Distillery Tour that will allow fans to enjoy a quintessentially British experience just like Bridget.
Starting in Borough Market, singletons, self-help book lovers, and those in between, will visit London’s oldest market and explore culinary delights on offer; from Sri Lankan Street food to charcuterie from South Tyrol in Italy.
The tour continues to London’s well-known Beefeater Gin Distillery where usual chardonnay lovers can enjoy tasting and learning about different gin styles from the renowned producer. Gin and Chaka Khan anyone?
Kaynon Hibbert, Guide Manager at Evan Evans, comments: “What makes our Borough Market & Beefeater Gin Distillery Tour so special for Bridget Jones fans is that it allows them to truly immerse themselves in her world. Of course, the main draw is Borough Market itself, where Bridget had her first date with Roxster and it’s the iconic location of Bridget’s flat. Fans will be able to visit the exterior, snap photos, and soak up the vibrant atmosphere that defined so much of her life. And right next door, we have the Globe Tavern, another familiar sight for fans!
But it’s not just about Bridget; it’s about experiencing a quintessentially British adventure. The tour culminates in a visit to the Beefeater Gin Distillery for a tasting and education session, making it a unique and engaging experience for both die-hard fans and those simply looking for a taste of London’s vibrant culture.
Since the film’s release, we’ve seen an incredible surge in interest. Searches for the tour have jumped by +18%, as Bridget fans seek to walk in her shoes. The film has also sparked international excitement, with visits to the tour page spiking by +39% from US travellers and a whopping +60% from Canadian fans.
It’s clear that fans are eager to experience Bridget’s London firsthand, and we’re thrilled to offer them that opportunity, from 2nd April.”
Fans looking to follow in the steps of Bridget can visit www.evanevanstours.co.uk to book the new Borough Market & Beefeater Gin Distillery Tour for £59. Fans can also use code GIN10 and get 10% off booking for any travel dates.
About Evan Evans
Since 1933, Evan Evans has delighted guests with the highest quality guided Coach Tours, Experiences and Attractions that London and Britain have to offer. Part of The Travel Corporation (TTC), one of the world’s largest travel companies, which comprises 18 award-winning brands, Evan Evans provides unrivalled expertise in taking guests on incredible journeys and experiences that create unforgettable memories.
