Tourism Malaysia London is pleased to announce the appointment of Mr. Sulaiman Suip as its new Director. His leadership comes at a crucial time, as 2025 serves as a build-up year to the highly anticipated Visit Malaysia Year 2026 (VM2026) – a national initiative aimed at revitalising Malaysia’s tourism industry and showcasing the country’s diverse cultural heritage, breathtaking landscapes, and immersive travel experiences to the world.
With an impressive career spanning key roles at Tourism Malaysia offices in India, Japan, and Thailand, Mr. Suip brings extensive experience in international tourism promotion. In his new role, he will spearhead Tourism Malaysia London’s marketing and PR efforts, strengthening Malaysia’s presence in the UK market and driving visitor numbers in the lead-up to VM2026.
“The UK is a vital market for Malaysia, with British travellers consistently drawn to our contrasting experiences – from vibrant cities and lush rainforests to pristine beaches and immersive cultural encounters,” said Mr. Sulaiman Suip, Director of Tourism Malaysia London. “Today’s travellers seek meaningful, experiential holidays, and Malaysia is uniquely positioned to deliver this, with its eco-tourism initiatives, sustainable tourism efforts, and enriching homestay experiences that allow visitors to truly connect with our communities and nature. As we prepare for Visit Malaysia Year 2026, I look forward to further strengthening Malaysia’s appeal among UK travellers and inspiring even more visitors to discover our beautiful country.”
With the UK being one of Malaysia’s largest European markets, Mr. Suip is dedicated to building on the current momentum by strengthening partnerships with the UK travel trade. A focus will be on enhancing collaborations with tour operators, travel agents, and key industry players to further elevate Malaysia’s presence – especially with Visit Malaysia Year 2026 on the horizon.
Visit Malaysia Year 2026: A National Vision for Tourism Growth
As a key pillar of Malaysia’s National Agenda, VM2026 aims to boost tourism revenue, enhance Malaysia’s global competitiveness, and position tourism as a major contributor to the country’s economy. The campaign aspires to welcome 35.6 million international visitors and generate RM147.1 billion in tourism receipts, benefiting not just the travel industry but also hospitality, retail, transport, and local communities.
With its world-class tourism offerings and strong commitment to sustainability and cultural preservation, Malaysia is ready to take centre stage as a must-visit destination for UK travellers in 2026 and beyond.
For more information on Tourism Malaysia: www.tourism.gov.my
For more information on travelling to Malaysia: www.malaysia.travel
About Tourism Malaysia:
Tourism Malaysia, officially known as the Malaysia Tourism Promotion Board, operates as an agency under the Ministry of Tourism, Arts & Culture Malaysia. Tasked with the comprehensive promotion of Malaysia as a prime tourism destination, Tourism Malaysia has established itself as a prominent entity within the global tourism landscape. Its efforts have borne fruit, with Malaysia attracting a significant influx of tourists, registering an impressive 26.1 million arrivals in 2019 alone. This places Malaysia firmly among the ranks of the world’s leading tourism destinations.
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- ATW Travel Marketing