TheFork Joins as an Early Research Preview Contributor for OpenAI’s Operator to Enhance the Restaurant Booking Experience
TheFork, Europe’s leading online restaurant booking platform, is proud to be among the first companies to join as an early research preview contributor for OpenAI’s Operator, an AI agent designed to go to the web and independently perform a variety of tasks for users, including restaurant bookings.
As of Friday, February 21st, diners in the UK can now leverage OpenAI’s Operator to automate bookings, receive personalised dining recommendations, and manage reservations effortlessly on TheFork. Additionally, Special offers available at restaurants will automatically be applied, ensuring users get the best possible deals.
With Operator, The Fork customers will streamline the reservation process by automatically navigating restaurant booking pages, checking availability, and managing the end-to-end booking process. Diners will also be able to modify or cancel reservations with ease, while AI-driven personalised dining suggestions will consider factors such as cuisine preferences, location, and dining history to provide tailored recommendations.
“With OpenAI’s Operator, we’re harnessing the best of AI-powered efficiency and personalisation to learn more about how agents can enhance every aspect of the dining experience.” said Almir Ambeskovic, CEO of TheFork. “AI has already proven to be a strategic enabler for improving TheFork’s dining experience, and this is just one of many steps forward in bringing our innovative vision to life, making TheFork even more valuable to our diners.”
About TheFork:
TheFork, a Tripadvisor® company, is the leading online restaurant booking platform in Europe. At the forefront of championing restaurant culture, TheFork harnesses technology to foster real life connections between diners and restaurateurs and set them up for success. With a network of approximately 55,000 partner restaurants across 11 countries, nearly 40 million app downloads and more than 20 million verified reviews, TheFork stands as the go-to platform for all food lovers to enjoy unforgettable restaurant experiences. Through TheFork, users can easily find restaurants according to their preferences, check real-time availability, instantly book online 24/7, benefit from special offers and pay directly on the app.
For restaurateurs, TheFork’s technology empowers them to thrive, thanks to TheFork Manager, a software solution to optimise reservation management and occupancy rate, increase bookings & visibility, fight no-shows, manage payments and streamline operations, while connecting to the broadest community of loyal diners.
About Tripadvisor:
Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travellers, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travellers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, March 2023
** Source: Tripadvisor internal log files
- TheFork
