George at Asda has announced the launch of an exclusive, high-performance, sportswear brand Gym Locker, after a successful trial in 2024.
Described as an affordable answer to high quality, contemporary athleisure for both men and women and available in sizes XS and XXL, the collection comprises of cream, mauve, and muted grey timeless pieces that are designed to be worn both in and outside of the gym.
Starting from just £7, the range includes everything from accessories, comfort fit tops, oversized hoodies, and includes four styles of sculpted leggings, each designed to support every activity with exceptional durability, flexibility and comfort.
Made from innovative Power Performance and Skin Fabric material, the squat-proof leggings maintain full opacity under the pressure of deep squats and stretches as well as featuring moisture wicking properties, drawing sweat from the skin to keep users dry and comfortable even during the most intense workouts.
The fabrics contouring capability also offers a flattering fit that moulds to the body, providing gentle compression and support while enhancing natural curves for unrestricted motion without bunching or sagging.
A spokesperson for George at Asda said, “Since we rolled out the online trial of Gym Locker last autumn, we have seen an unprecedented uplift from our customers seeking out and buying into sportswear. From the rise of everyday athleisure to high-performing products which will support and elevate their exercise routines, our customers have shown us that they’re on the lookout for products which look great, perform, whilst not breaking the bank.
This last year we have worked hard to grow the collection and are proud that Gym Locker will now be available in 50 stores and george.com with further drops planned for later in the year and beyond.”
Gym Locker combines functionality and style, empowering wearers to confidently push their limits without compromising on comfort or style and is shoppable now both instore and online at George.com.