Exclusive 3D installation reveals Olympic secret weapon
A groundbreaking British innovation is set to make waves at the 2024 Olympics. RHEON LABS®, in collaboration with adidas, announces that its breakthrough British technology is set to propel Team GB to Olympic glory. Witness the future of athletic performance today in a striking 3D installation outside your office.
On Thursday 1st August between 12 – 13:30 pm uncover the secret behind Team GB’s competitive edge. The hole in the ground, made of RHEON™’s distinctive stripes, invites you to “Follow the Stripes” and discover the science behind the British technology that’s already breaking world records.
Unlock the secret of the stripes
In a story of homegrown ingenuity, RHEON LABS®, has transformed a NASA concept into a breakthrough British technology. Developed over 15 years at Imperial College London, RHEON™ is an energy absorbing super-polymer that promises to redefine athletic performance all through a series of eye-catching stripes across the athletes’ apparel.
Like running on wet sand, the material hardens on impact, then softens ensuring muscles are positioned for maximum efficiency and directing more energy into performance.
The technology has already made waves in the athletic world, having been worn by the best athletes to break the toughest records:
- Emmanuel Wanyoni: New men’s world record in the one-mile race (April 2024)
- Alexander Munyao: Winner of the 2024 London Marathon
- Tamirat Tola: Winner of the 2023 NYC Marathon, breaking a 12-year-old record
Simon Huntsman, Commercial Director and Head of Reactivewear at RHEON Labs®: “In a world of elite sport, milliseconds and millimetres can be the difference between the podium and last place. Our technology combines years of biomechanical research with complex chemistry in a way that will unlock a new world of athlete potential and shape a new era of performance.
As athletes push their limits in Paris, our technology will be there, invisibly powering every stride”
The RHEON™ journey: From lab to Olympic stage
In September 2023, adidas launched its second apparel collection featuring RHEON ™ technology from RHEON LABS® –the Adizero Control running collection.
In April 2024, adidas launched its TechFit Control Bra engineered RHEON LABS® and featuring the RHEON ™ reactive super polymer. Athletes from Great Britain, France and Ethiopia will be wearing adidas product featuring RHEON™ technology at the Paris Games.
As Team GB prepares to showcase this British innovation on the world stage, RHEON LABS®, offers a compelling story of science, sport, and the relentless pursuit of excellence. Don’t miss this opportunity to delve into the technology that could shape the future of Olympic performance.
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Visit our 3D art installation outside your office
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Watch for the distinctive RHEON™ stripes on Team GB, French, and Ethiopian athletes
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Join the conversation: @Rheonlabs and rheonlabs.com
