GuestReady, the serviced accommodation management specialist, has launched a stylish new boutique accommodation offering in London’s Fitzrovia on the corner of Fitzroy Square. The Grade II listed ‘Fitzroy by GuestReady’ was previously a hotel building, but has undergone an extensive yet sympathetic makeover. The hallways, rooms and bathrooms have been upgraded to retain the building’s traditional Georgian features and atmosphere, but now with playful, luxurious twists referencing the Art Deco era.
The Fitzroy features 15 luxury ensuite units painted in uplifting colours, five of which have kitchenettes, making it ideal for tourists and business travellers. Using GuestReady’s tech-driven solutions, booking, check-in and check-out are effortless and ensure a hassle-free experience. Guests can book their stays through GuestReady, VRBO, Airbnb and Booking.com, with GuestReady’s SuperHost status on Airbnb guaranteeing a high standard of service.
Thanks to the GuestReady approach at The Fitzroy, guests are able to enjoy luxury hotel-quality units at much competitive rates, with prices averaging from £150 per night. John Severino, UK Managing Director for GuestReady says “Today’s travellers are looking for accommodation that blends convenience with comfort — one that offers a design-forward space and a hassle-free experience with the comforts of home. Our approach reimagines the hotel experience by simplifying it and providing stylish, well-equipped units – some with kitchen facilities – at competitive prices for central London”.
- Toby C
