Julian Hirst, Busbud, Regional Director EMEA
Travel is about adventure and discovery, but a surge in visitors to iconic attractions is contributing to the degradation of historical treasures. By choosing to explore alternatives to some of the most popular destinations, travelers can join a movement of responsible and sustainable tourism and protect the world’s cultural heritage.
Busbud has identified seven alternative destinations that offer comparable beauty, culture, and experiences without the overwhelming crowds and the strain on local environments.
Instead of Venice, visit Annecy, France. – 50 mins from Geneva by bus for £6
Annecy, known as the “Venice of the Alps,” is nestled between Lake Annecy and the majestic French Alps. The city is known for its picturesque setting and vibrant atmosphere. Visitors can stroll along the canal, explore the quaint streets of the old town, and savor the local cuisine in charming cafes and restaurants. The Palais de l’Isle, a historic former prison situated on an island in the Thiou River, adds to the city’s medieval charm.
Instead of Barcelona, visit Valencia, Spain – 1 hour 54 mins from Madrid by bus for £9
Located on Spain’s eastern coast, Valencia hugs the Mediterranean Sea and is famous for being the birthplace of paella. It offers beautiful beaches and a stunning seaside promenade, combining cultural stimulation with relaxation. Its mix of historic and modern architecture, rich culinary scene, and laid-back atmosphere make it an excellent alternative to bustling Barcelona.
Instead of Vienna, visit Salzburg – 1 hour 50 mins from Munich by bus for £7
On the German border, Salzburg offers charming Baroque architecture without the crowds in Vienna. The birthplace of Mozart, the city offers several attractions related to the composer to learn more about his life and impact on music. Surrounded by picturesque mountains, the city is beautiful all year round, even when covered in snow.
Instead of Stonehenge, visit Old Salum and Salisbury – 3 hour 40 mins from London by bus for £10
Get the bus to Salisbury and enjoy a leisurely walk to Old Sarum, an Iron Age fort and ruins, without the mass of tourists who flock to Stonehenge. From the site, visitors have fantastic views of Salisbury and its famous cathedral. Not to mention, the site itself is a history buff’s dream, dating back to 400 BC. While in Salisbury, the Cathedral is worth a visit as it has the tallest spire, the oldest clock in Europe and the best preserved original copy of the Magna Carta.
Instead of Amsterdam, visit Utrecht, Netherlands – 18 mins from Amsterdam by train for £7
Utrecht offers a unique charm with its multi-level canal system dating back to the Middle Ages. The canals are lined with cozy cafes, boutiques, and beautiful terraces, allowing visitors to enjoy a leisurely day by the water and experiencing local culture. Utrecht is home to the Dom Tower, the tallest church tower in the Netherlands, with stunning views of the city and surrounding area.
Instead of Dubrovnik, visit Zadar, Croatia – 3 hrs from Zagreb by bus for £10
With Dubrovnik becoming overrun by tourists due to its “Game of Thrones” fame, travelers should venture up the coast to Zadar. Rich in Croatian culture and history, Zadar features Roman and Venetian ruins, unique attractions like the Sea Organ, a sound art installation that uses ocean waves to create captivating music experience.
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