Pictured above, L-R: Debbie Walker, Managing Director, Destination Representation and Andrea Hogg, Director of Global Sales for the UK & Ireland, ONYX Hospitality Group.
ONYX Hospitality Group, a prominent hospitality provider in the Asia-Pacific region, proudly participated in a series of ‘Destination Representation’ events held across the UK in July 2024. The events were designed to enhance and expand travel industry partnerships across regional UK locations, showcasing ONYX’s diverse portfolio of properties to a broad audience.
Held in Wetherby and Aylesbury, the industry gatherings featured networking opportunities, presentations, and quizes with exciting prizes. Organised by Destination Representation, a market leader in UK travel industry event management, the objective was to connect agents with a wide range of travel suppliers specialising in worldwide holidays with a focus on long-haul.
These events provided an ideal platform for ONYX Hospitality Group to build key relationships within the travel trade and educate agents about its extensive range of hotels and resorts, encompassing the brands Amari, OZO, Shama, and Oriental Residence.
ONYX’s participation aimed to provide agents with comprehensive knowledge about the unique features and offerings of its properties, ensuring they are well-prepared to inspire and facilitate holiday bookings for their customers.
Attending agents, all qualified long-haul travel sellers, represented companies such as Born 2 Travel, Designer Travel, Spa Travel, Arundel Travel, and Travel Counsellors. They had the opportunity to engage directly with Andrea Hogg, Director of Global Sales for the UK & Ireland at ONYX Hospitality Group, and experience a detailed presentation on ONYX’s properties.
“The series of ‘Destination Representation’ long-haul events were incredibly successful. I was thrilled to network with key players in the UK travel industry and have the opportunity to make new connections in different regions,” said Andrea Hogg. “It was fantastic to meet with dedicated travel agents who are passionate about promoting long-haul travel. The enthusiasm and interest shown in our properties were truly inspiring. These interactions will undoubtedly help us to enhance our visibility in the UK market and strengthen our relationships with valuable partners. The feedback we received was overwhelmingly positive, and I am excited about the potential collaborations that will emerge from these events.”
The UK remains a crucial market for ONYX Hospitality Group, with UK room night sales for the first half of the year up by 47% year-on-year and revenue up by 63%. Forward pacing for the rest of the year also looks strong. These outstanding results highlight the growing popularity of ONYX Hospitality Group properties and their commitment to delivering exceptional experiences to travelers. ONYX Hospitality Group is excited to continue building on this success in partnership with the UK travel trade.
ONYX Hospitality Group is well-known and regarded in the UK market for its high-quality, friendly and welcoming city properties and beach destination resorts, which appeal to families, couples, friends, multi-generational groups and the LGBTQIA+ market for romantic retreats, luxury breaks and family holidays. Properties popular in the UK market include: Amari Bangkok, Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Pattaya, OZO Chaweng Samui, OZO Phuket and OZO North Pattaya.
With an ambitious trajectory, the group aims to surpass 50 properties by 2025, setting a target of reaching 70 by 2028. Recent openings include: Shama Suasana Johor Bahru (Malaysia), Shama Hub Metro South Hong Kong, and Shama Hub Qiantang Hangzhou. An opening in Laos, Amari Vientiane, is also in the pipeline, whilst Amari Colombo (Sri Lanka) is scheduled to open in Q4 2024.